Trina Lang

Principal
Rochester, NY

AREAS OF SPECIALTY
Membership–based nonprofit organizations
Cash flow management
Single– and multi–entity budgeting

Trina Lang is a principal in Insero & Co.’s Outsource Accounting Services Group and brings over 30 years of experience in the nonprofit, high tech, manufacturing, wholesale distribution, and service industries. Much of her time is spent providing hands-on support to clients to help them advance their accounting departments through mentoring staff, developing monthly routines, and establishing processes to improve internal financial reporting. She is also a resource to business owners with cash flow management, preparing bank financing packages, budget preparation, and the development of key business indicators and business models. She has experience in divisional and consolidated financial statements, multi-state retail locations, and preparation of due diligence documents for private funding secured. Trina is certified as a Sage Intacct Implementation Specialist, allowing her to bring a powerful cloud-based platform to her clients and to streamline and elevate their real-time information and reporting needs. 

EDUCATION
St. Francis College, Bachelor of Science in Accounting

CERTIFICATIONS
Certified Sage Intacct Implementation Specialist
Certified QuickBooks ProAdvisor^®

BOARD/COMMUNITY INVOLVEMENT
Small Business Instructor for SCORE, a division of the SBA
Past Business Person of the Year Annual Gala Committee Member, Small Business Council of Rochester
Volunteer, Flower City Habitat for Humanity

PERSONAL SIDE
Trina resides with her husband in Rush, NY and has an adult son who lives in the area. She enjoys reading and is especially fond of historical fiction and a long-standing member of a book club. She and her husband enjoy traveling to Napa Valley for wine tasting and trips to Charleston. 

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